As i’m in university studying to get a bachelor's degree in business, I wanted to really take Zircon to the next level.
You may or may not be aware that when we first launched the clothing line, we largely relied on fast fashion to drive sales. Since relying on foreign manufacturers came with a lot of responsibility, I wasn't very motivated to continue selling clothes. I wanted to design a piece that I could strive to claim as my own.
Where it may be worn by ladies of different body types and make them feel beautiful. Something distinctive, high-quality, and stylish. All of these and more is what Velvet Zip is. A piece about women discovering their purpose and about purpose in general.